Rick's Cafe & Negril 7 Mile Beach
*The price above is transportation only.
Enjoy transportation to Jamaica's famous Rick's Cafe for cliff diving and sunsets, plus relaxing time on Negril's stunning 7 Miles Beach.
All our airport transfers & tours are private/chartered and include a personalized, experienced & knowledgeable tour operator.
- Pay cash or card on pickup
- 1-2 base, +$60/extra
- Full day
- Negril
Pickup & Drop Off point is the main lobby for guests staying at a hotel/resort.
Attraction entrance fees are not included in the transportation cost above.
Kids under 5 years travel free with adults. Pay by cash or card when we pick you up.
About this tour
Spend the day on Jamaica's west coast: relax on the powdery white sand of Negril's famous Seven Mile Beach, then head up to Rick's Cafe for the iconic 35-foot cliff dives, professional divers, live music and one of the most legendary sunsets in the Caribbean.
Transportation, timing and stops are handled for you — just bring your swimsuit and a camera.
What's included
- Round-trip resort transportation
- Professional driver / guide
- Bottled water in the vehicle
Not included
- Rick's Cafe food and drinks
- Beach chairs and umbrellas (rentable on Seven Mile)
- Gratuities
Your day, hour by hour
Early resort pickup
Beach time on 7-Mile Beach
Rick's Cafe cliff jumps & dinner
Sunset & return drive
Guest reviews 5.0
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Pickup
Complimentary round-trip transportation is included from all major resort areas — Montego Bay, Negril, Runaway Bay, Ocho Rios and Falmouth. Your driver will confirm the exact pickup window via WhatsApp the evening before your tour.
Age restrictions
All ages welcome. Cliff diving at Rick's is 18+ and entirely optional.
Cancellation policy
Free cancellation or reschedule up to 24 hours before your tour for a full refund of any deposit paid. Cancellations inside 24 hours forfeit the deposit. Weather-related changes are always free of charge.
Frequently asked
Do I have to jump from the cliffs?▾
No — most guests come for the view and the sunset; the diving is optional entertainment.
What time does the sunset show happen?▾
Rick's times the live music and dives to peak at sunset, around 6:00-6:30 PM most of the year.
Is there a cover charge at Rick's?▾
There's no entry fee; you pay for what you order at the bar and restaurant.
